I love it! I’ve maintained for a while that people’s resistance to Twitter comes down to one sentence:
“What are you doing right now?”
That’s the label that Twitter has long had on the 140-character box where you input your Tweet. And the problem with it is “What are you doing right now?” makes people think that Twitter is no more than a stream of status updates like “Just had a ham sandwich” or “Golly I’m bored.”
As of today, though, Twitter has a new label on the box:
Waaaaaay better. When it comes to building websites, small labels like this are worth agonizing over, because the users of the site take a lot of cues from them, knowingly or not. The way we understand how to use a site comes as much from simple labels as it does from explicit instructions.
In this case, the problem is that the old label made Twitter newbies look at the site and miss the point. The new label removes a barrier to entry.
Of course, I had thought, “Duuuuude, you gotta check this out…” would have been a better label, but maybe that’s just me.